As the manager of a leading banking institution,Bijou tracks detailed information about the bank's clients.This way more client-oriented decisions can be made,leading to longer-lasting affiliations with clients.Bijou is involved in _____.
A) customer relationship management
B) marketing management
C) consumer value management
D) quality management
E) internal marketing management

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) involves tracking and analyzing detailed data about a company's clients in order to make more informed decisions about how to approach and interact with them. This can lead to stronger and longer-lasting relationships with customers, which is likely the goal of the banking institution in question. Marketing management (B) focuses more on promoting and advertising a company's products or services, while consumer value management (C) is concerned with maximizing the value that customers receive from their interactions with a company. Quality management (D) is focused on ensuring that a company's products or services meet or exceed certain standards, while internal marketing management (E) involves promoting and communicating the company's values and mission to its own employees. While these may all be important aspects of running a successful business, none of them specifically address the tracking and analysis of client data like CRM does.

As the Manager of a Leading Banking Institution,Bijou Tracks Detailed