The degree to which all information collected in a questionnaire addresses a research question that will help the decision maker address the current marketing problem is the extent to which the questionnaire is ____.
A)relevant
B)accuracy
C)frequency
D)counterbalanced

Question

Quizplus · Accepted Answer

A questionnaire is relevant if it addresses the research question and helps the decision maker solve the marketing problem at hand. Accuracy refers to the degree to which the responses represent the actual opinions or behaviors of the respondents. Frequency refers to how often a response is given, and counterbalancing is a technique used in experimental design to control for order effects.

The Degree to Which All Information Collected in a Questionnaire