A food company tests a new product by having one group of subjects taste their own product first and then taste a competitor's product second,while a second group of experimental subjects tastes the competitor's product first followed by the company's own product.Which type of experimental design is being used?
A)counterbalanced
B)reversed
C)confounded
D)validated

Question

Quizplus · Accepted Answer

In a counterbalanced experimental design, the order of testing is systematically varied to control for the effects of order. In this case, one group tastes the company's product first, then the competitor's, while the other group tastes the competitor's product first, then the company's. This design helps control for order effects that might arise from tasting one product before the other.

A Food Company Tests a New Product by Having One