One measure for monitoring Web site traffic is click-through rate (CTR).

Question

Quizplus · Accepted Answer

Click-through rate (CTR) is indeed a measure used to monitor Web site traffic. It is expressed as a percentage of the total number of clicks on a specific link or advertisement divided by the number of impressions it received. It provides insight into how well a particular campaign or offer is performing and can help businesses to optimize their online marketing efforts.

One Measure for Monitoring Web Site Traffic Is Click-Through Rate