You are the manager in charge of setting the strategy for a new frozen yogurt company. Which of the following questions would be appropriate for you to ask during the analysis phase of the AFI strategy framework?
A) Should we open our first location in Los Angeles or New York City?
B) How have consumer preferences in frozen yogurt flavors changed in the last five years?
C) Should we be competing nationally or internationally?
D) Can we secure relationships with enough organic dairy farmers to meet our commitment to using the healthiest ingredients?

Question

Quizplus · Accepted Answer

During the strategy analysis phase of the AFI strategy framework, managers consider the internal and external environment, as well as the role of strategic leaders and how the firm can assess and achieve a competitive advantage. By considering recent changes in consumer tastes, you are analyzing the external environment and the effect that it will have on company performance.

You Are the Manager in Charge of Setting the Strategy