Upper management at Softstep Inc., a manufacturer of insoles for shoes, wants to work on improving the product lines it already has without taking on other challenges at this time. Which of the following vision statements reflects that goal?
A) Softstep Inc. wants to adapt their insoles to the changing demands of consumers.
B) Softstep Inc. wants to always satisfy the consumers who purchase insoles.
C) Softstep Inc. wants to provide the best benefits for employees in the insole industry.
D) Softstep Inc. wants to be the best manufacturer of insoles in the industry.

Question

Quizplus · Accepted Answer

Because it of its goals, Softstep would choose a product-oriented vision statement, which focuses employees on improving existing products and services without consideration of underlying customer or employee problems to be solved.

Upper Management at Softstep Inc