Consumers in a focus group session are presented with a written description of a possible new product and are asked what they would be willing to pay for such a product.These consumers are participating in a(n)____.
A)causal research study
B)descriptive research study
C)concept test
D)case study

Question

Quizplus · Accepted Answer

The scenario described is a classic example of a concept test, which is a type of market research used to evaluate the appeal and market potential of a new product or idea. Consumers are presented with a description of the product concept and asked to provide feedback, such as their willingness to pay, likelihood to purchase, and overall interest. This information is then used to determine whether to move forward with development and launch of the product.

Consumers in a Focus Group Session Are Presented with a Written