Which situation is LEAST conducive for qualitative research?
A)when developing difficult but actionable decision statements
B)when needing conclusive evidence to be drawn from data
C)when learning how consumers use a product in natural settings
D)when needing a fresh approach to studying some problem

Question

Quizplus · Accepted Answer

Qualitative research is exploratory in nature and is less focused on producing statistically significant results or drawing conclusive evidence. Therefore, if the goal is to draw conclusive evidence from data, quantitative research would be a better choice.

Which Situation Is LEAST Conducive for Qualitative Research