Laurie finds the perfect sweater on Talbot's Web site during its season's clearance sale,but is unable to purchase it in her size.The following year,Talbot's sends Laurie an email notifying her of a similar sweater in the same style and color.Talbot's has linked computerized data sources to statistical tools to search for relationships that will produce more effective marketing communications,which is an example of ____.
A)electronic data interchange
B)Web tracking
C)pull technology
D)predictive analytics

Question

Quizplus · Accepted Answer

Talbot's use of linking computerized data sources to statistical tools is an example of predictive analytics, which involves analyzing data to identify patterns and make predictions about future behavior. In this case, Talbot's is using customer data to predict which products may be of interest to Laurie based on her previous shopping history.

Laurie Finds the Perfect Sweater on Talbot's Web Site During