One way to describe marketing research is to categorize it based on the four possible functions that it serves in business: foundational,testing,issues,and validation.
Correct Answer:
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Q1: Web tracking is illegal.
Q2: The goal of a CRM system is
Q7: Environmental scanning entails all information gathering designed
Q11: A data warehouse is the multitiered computer
Q12: A party that maintains Web sites on
Q12: Data,information,and intelligence all have the potential to
Q16: A decision support system requires databases but
Q16: Big data is large quantities of data
Q19: Data and information can be delivered to
Q20: Scanner data refers to the accumulated records
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