Which of the following statements is true of the link between innovation and creativity?
A) Creativity involves turning a new idea into new or improved processes, products, or services that promote the attainment of organizational goals.
B) Organizations can be either innovative or creative, but can never be both at the same time.
C) An organization that is innovative but not creative is characterized by a fertile source of good ideas, but lacking in the ability to make the ideas tangible.
D) An organization that is creative but not innovative is characterized by the ability to turn ideas into tangible benefit, but lacking good ideas to make tangible.
E) The ideas on which innovation is based come from creativity in the organization, whereby those ideas are turned into something tangible that benefits the organization.

Question

Quizplus · Accepted Answer

Innovation is based on creativity, which involves generating new and unique ideas. Creativity is the foundation for innovation, which involves turning those ideas into tangible products or services that benefit the organization. Therefore, option E is the correct statement. Options A, B, C, and D are incorrect in their description of the link between innovation and creativity.

Which of the Following Statements Is True of the Link