________ theory argues that after repeated and long-term exposure to media, people come to view media depictions as reality.
A) Vertical integration
B) Cultivation
C) Agenda-setting
D) Hypodermic

Question

Quizplus · Accepted Answer

The cultivation theory argues that after repeated and long-term exposure to media, people come to view media depictions as reality. This theory suggests that media has a cumulative and long-term effect on its audience, shaping their beliefs and attitudes towards the world. Vertical integration refers to the ownership of different stages of the production and distribution process by a single company. Agenda-setting theory suggests that media has the power to influence the public's priorities and what they consider important. Hypodermic theory, also known as the "magic bullet" theory, suggests that media has a direct and immediate effect on the audience, influencing their behavior and attitudes.

________ Theory Argues That After Repeated and Long-Term Exposure to Media