An active audience is one that
A) uses as many technological means as they can to ingest media content.
B) actively interprets media content.
C) does not watch media content.
D) has premium cable packages.

Question

Quizplus · Accepted Answer

An active audience is one that actively interprets media content, meaning they engage with it and form their own meanings and interpretations. Simply using technological means to ingest media content or having premium cable packages does not necessarily make a viewer an active audience. Not watching media content would be the opposite of an active audience.

An Active Audience Is One That