A ________ is when a company sells two completely different products to two different sets of buyers.
A) sales market
B) single product market
C) global market
D) dual product market

Question

Quizplus · Accepted Answer

A dual product market is when a company sells two completely different products to two different sets of buyers. This strategy can be effective for diversifying a company's offerings and expanding its customer base. For example, a company may sell both luxury cars and economy cars, targeting different segments of the market.

A ________ Is When a Company Sells Two Completely Different