How does a reference group influence us?
A) It doesn't; it is just a group of people we know.
B) We behave in ways in keeping with how we think reference group members will think of us.
C) We do the exact opposite of what a reference group member would do.
D) We join the group and try to influence them to act like us.

Question

Quizplus · Accepted Answer

A reference group can influence our behavior and decision-making by affecting how we perceive ourselves in relation to the group's norms and values. We may behave in ways that align with the group's expectations in order to gain acceptance and approval, or we may go against these expectations to assert our individuality or to gain the group's attention.

How Does a Reference Group Influence Us