Which of the following research methods can effectively describe large populations in a cost-effective way?
A) focus groups
B) intensive interviews
C) surveys
D) field research

Question

Quizplus · Accepted Answer

Surveys can effectively describe large populations in a cost-effective way as they can reach a large number of people with standardized questions and can be administered through various methods such as online, mail or phone. Focus groups and intensive interviews involve small sample sizes and are not cost-effective for large populations. Field research is time-consuming and requires intensive resources, making it expensive.

Which of the Following Research Methods Can Effectively Describe Large