The data collection method in which researchers evaluate information gathered from sources such as news articles, television shows, or magazine ads is called
A) field research.
B) content analysis.
C) a survey.
D) secondary data analysis.

Question

Quizplus · Accepted Answer

Content analysis is the data collection method in which researchers evaluate information gathered from sources such as news articles, television shows, or magazine ads. Field research involves direct observation and interaction with people or events in a natural setting, a survey involves asking people a set of questions, and secondary data analysis involves using already existing data sets for research purposes.

The Data Collection Method in Which Researchers Evaluate Information Gathered