Coke has discovered that it can charge more for a can of soda in the sportswear aisle of Walmart than in the beverage aisle near competing colas. This is an example of a market share pricing objective.

Question

Quizplus · Accepted Answer

This is an example of price discrimination or price differentiation, where Coke adjusts its pricing based on the perceived value or demand in different locations, not a strategy aimed at increasing market share.

Coke Has Discovered That It Can Charge More for a Can