A model of the consumer buying process shows that the search for information is the first stage of the buying process model.

Name: A model of the consumer buying process shows that the search for information is the first stage of the buying process model.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The first stage of the consumer buying process model is typically recognized as the recognition of a need or problem, not the search for information. The search for information usually comes after the consumer has recognized a need.

A Model of the Consumer Buying Process Shows That the Search