Lexington Corp. has been involved in a new product development process for several months. They have completed several preliminary tasks, the most recent of which was estimating costs and benefits for a proposed new product. What should they do next?
A) Business analysis
B) Test marketing
C) Product testing
D) Concept testing
E) Prototype development

Question

Quizplus · Accepted Answer

After estimating costs and benefits, the next logical step in the product development process is prototype development, where a tangible version of the product is created for further testing and refinement.