Batson Corp. marketing staff have developed a long list of possible new product ideas. In terms of the new product development process, what should they do next?

Question

Quizplus · Accepted Answer

The next step in the new product development process after developing a list of possible new product ideas is screening. Screening involves evaluating the ideas to determine which ones are most promising and should be developed further. This helps the company to focus its resources on the ideas with the greatest potential for success. Business analysis, product testing, concept testing, and prototype development all come later in the new product development process.