If a company requires consumer response to a new product under real conditions, which phase of the product development process would the company use?
A) Business analysis
B) Concept testing
C) Commercialization
D) Screening
E) Product testing and test marketing

Question

Quizplus · Accepted Answer

Product testing and test marketing involve the introduction of the product into the market to evaluate consumer response under real conditions. This phase allows the company to learn how consumers react to the product and make necessary adjustments before the official launch. Therefore, it is the best choice for a company that requires consumer response to a new product under real conditions.

If a Company Requires Consumer Response to a New Product