Advertisements for the Swatch Chrono watch remind consumers that they don't get just "real" features like shock and water resistance when they buy the product. This is an example of
A) the value package.
B) emotional advertising.
C) institutional advertising.
D) product differentiation.
E) focusing on the visible features of a product.

Question

Quizplus · Accepted Answer

The value package refers to the combination of tangible and intangible benefits that a product offers. By highlighting features like shock and water resistance, the advertisement emphasizes the overall value and benefits of the watch, beyond just its basic functions.

Advertisements for the Swatch Chrono Watch Remind Consumers That They