Which of the following is true with regard to the concept of the value package?
A) The physical characteristics of the product are the primary focus for the consumer.
B) The price of the product is the primary focus of the consumer.
C) The value package includes both tangible and intangible attributes of the product.
D) The value package cannot be high if the price of the product is high.
E) The value package concept applies to physical products, but not intangible services.

Question

Quizplus · Accepted Answer

The value package includes both tangible and intangible attributes of the product. This means that it goes beyond just the physical characteristics of the product or the price, and includes all aspects that create value for the consumer. It can apply to both physical products and intangible services. The value package can still be high even if the price of the product is high, if the benefits and value delivered to the consumer outweigh the cost.

Which of the Following Is True with Regard to the Concept