The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives is called
A) publicity.
B) marketing.
C) relationship marketing.
D) idea promotion.
E) advertising.

Question

Quizplus · Accepted Answer

The definition provided in the question matches the definition of marketing. Therefore, the correct choice is B.

The other choices do not fully encompass the entire process described in the definition. Publicity and advertising are both components of marketing, but they do not cover the complete process. Relationship marketing is a strategy that focuses on building relationships with customers, which is a component of marketing but not the full process. Idea promotion is not a commonly used term in marketing and is not a comprehensive description of the process.

The Process of Planning and Executing the Conception, Pricing, Promotion