When Motorola wanted to reduce the time between receipt and delivery of a customer's order for cellular phones, it studied Domino's Pizza procedures for delivery cycles. This is an example of
A) quality/cost studies.
B) benchmarking.
C) quality reliability analysis.
D) performance quality analysis.
E) competitive product analysis.

Question

Quizplus · Accepted Answer

This is an example of benchmarking, which involves identifying best practices from other companies or industries and applying them to improve one's own processes. In this case, Motorola learned from Domino's Pizza's delivery cycles to improve its own order processing and delivery times.

When Motorola Wanted to Reduce the Time Between Receipt and Delivery