By making a product that customers can take pride in having, production creates
A) resale value utility.
B) form utility.
C) time utility.
D) operational utility.
E) ownership utility.

Question

Quizplus · Accepted Answer

Ownership utility is the value that a customer receives from the feeling of pride and satisfaction that comes from owning a product. Therefore, creating a product that customers can take pride in having adds ownership utility.

By Making a Product That Customers Can Take Pride in Having