The firm is making a sales proposal which must include suggested computer hardware, software, an overall systems design, and estimated costs. A project manager is assigned who assembles a group of company specialists from various departments to prepare the proposal to the customer. Which organizational structure is used in this situation?
A) Strategic business unit structure
B) Product departmentalization
C) Geographic departmentalization
D) Matrix structure
E) Centralized structure

Question

Quizplus · Accepted Answer

The matrix structure is used in this situation where the project manager assembles a group of specialists from various departments to work together on a specific project, in this case, preparing a sales proposal. The matrix structure allows for resources and expertise to be shared across departments and functional areas to achieve the project's goals.

The Firm Is Making a Sales Proposal Which Must Include