In a SWOT analysis, strengths and weaknesses are factors that are ________ to the firm, while opportunities and threats are factors that are ________ to the firm.
A) irrelevant; relevant
B) relevant; irrelevant
C) internal; external
D) external; internal
E) central; peripheral

Question

Quizplus · Accepted Answer

Strengths and weaknesses are internal factors that the firm has control over, while opportunities and threats are external factors that the firm needs to consider and respond to. Therefore, the best choice is C, which distinguishes between internal and external factors.

In a SWOT Analysis, Strengths and Weaknesses Are Factors That