Computers-B-Us sent some of its managers abroad to gain more control over the operations and provide a more visible public presence. This type of organizational structure is known as a(n)
A) independent agent.
B) branch office.
C) direct investment.
D) strategic alliance.
E) licensing arrangement.

Question

Quizplus · Accepted Answer

The given scenario describes a branch office, which is a type of organizational structure where a parent company establishes an office in a foreign country to gain more control over its operations and have a visible public presence. Independent agent, strategic alliance, and licensing arrangement do not involve establishing an office in another country, and direct investment involves more extensive investment than just sending managers abroad. Therefore, the best choice is B.

Computers-B-Us Sent Some of Its Managers Abroad to Gain More