Beta Corp. is trying to decide whether to market its products internationally. Its first decision is to
A) determine what the costs would be.
B) check the business climate to see if the foreign country would be positive.
C) check the competition to see what its situation would be.
D) determine whether there is international demand for its products.
E) check the exchange rates to see if they are favourable.

Question

Quizplus · Accepted Answer

The first step in considering international marketing is to determine whether there is demand for the products in other countries. This helps the company gauge the potential success of its products in the international market and decide whether it is worth investing in entering that market.

Beta Corp Is Trying to Decide Whether to Market Its Products