When Sony Ericsson hired models to pose as "tourists" who asked real tourists if they would take their picture with Sony's new camera cellphone, this was an example of
A) advertising of a counterfeit brand.
B) morally objectionable advertising.
C) lack of truth-in-advertising.
D) misleading price advertising.
E) stealth advertising.

Question

Quizplus · Accepted Answer

This is an example of stealth advertising, which is a form of advertising in which the advertisement is camouflaged or hidden within other content. By hiring models to pose as tourists and ask real tourists to take their picture with Sony's new camera cellphone, Sony Ericsson was essentially using these unwitting tourists as a way to market their product without them realizing it. This is deceptive and misleading, as the tourists were not aware that they were participating in an advertisement.

When Sony Ericsson Hired Models to Pose as "Tourists" Who