When Procter & Gamble claimed that its Pantene shampoo made hair "10 times stronger," the Chinese government decided that this constituted
A) advertising of a counterfeit brand.
B) morally objectionable advertising.
C) lack of truth-in-advertising.
D) misleading price advertising.
E) stealth advertising.

Question

Quizplus · Accepted Answer

The claim of making hair "10 times stronger" is exaggerated and unsupported by scientific evidence, which amounts to a lack of truth-in-advertising. The Chinese government may penalize the company for misleading consumers with such claims.

When Procter & Gamble Claimed That Its Pantene Shampoo Made