How can being a first mover help you to appropriate the returns to investment in innovation?
A) you are more likely to obtain control over key resources
B) you can target the best customers in a market
C) you can exploit switching costs
D) all of the above

Question

Quizplus · Accepted Answer

Being a first mover can help you secure key resources, target the best customers, and exploit switching costs, all of which can enhance the returns on investment in innovation.

How Can Being a First Mover Help You to Appropriate