Reputation as a way to deter imitation matters more in industries that serve consumers than industries that serve businesses.

Question

Quizplus · Accepted Answer

Reputation is more important in industries that serve consumers because consumers are more likely to be influenced by the opinions of others when making purchasing decisions. Businesses, on the other hand, are more likely to make purchasing decisions based on factors such as price, quality, and reliability.

Reputation as a Way to Deter Imitation Matters More in Industries