Which strategy would likely help to defend your technology standard by increase your customer's switching costs?
A) make your product more attractive by focusing on one or two features
B) sign short-term contracts with producers of complementary products
C) make future generations of your product backward compatible with previous versions
D) make your product compatible with the alternatives offered by competitors

Question

Quizplus · Accepted Answer

Backward compatibility ensures that customers can continue using their existing investments in your technology, thus increasing their switching costs and making it less attractive for them to move to a competitor's product.

Which Strategy Would Likely Help to Defend Your Technology Standard