Which model for estimating the demand of a new market predicts diffusion patterns as a function of the size of the market, the rate of adoption by innovators and imitators, and the proportion of adopters in the previous time period?
A) Delphi technique
B) Bass model
C) product diffusion models
D) looking up the size of a similar market and using those numbers to estimate the size of the target market

Question

Quizplus · Accepted Answer

The Bass model is specifically designed to predict the adoption and diffusion of new products in a market by considering the size of the market, the rate of adoption by innovators and imitators, and the proportion of adopters in the previous time period.

Which Model for Estimating the Demand of a New Market