Which method of collecting data is particularly useful for gathering information about customer needs for new-to-the-world products?
A) surveys
B) focus groups
C) lead user techniques
D) ethnography

Question

Quizplus · Accepted Answer

Lead user techniques are particularly useful for gathering information about customer needs for new-to-the-world products as they involve engaging with innovative users who face needs ahead of the general market.

Which Method of Collecting Data Is Particularly Useful for Gathering