Under what factor is market segmentation particularly helpful?
A) when the technology underlying the product or service is effective in solving most customers' problems
B) the importance of the solution that the company can provide is consistent across groups of customers
C) the organization has the ability to serve all of the market at once
D) competitors respond differently to efforts to sell to different groups of customers

Question

Quizplus · Accepted Answer

Market segmentation is particularly helpful when competitors respond differently to efforts to sell to different groups of customers, as it allows a company to tailor its strategies to effectively target and compete in specific segments.

Under What Factor Is Market Segmentation Particularly Helpful