Which of the following is the best example of an intangible resource?
A) a high-traffic retail location
B) a large cash reserve
C) a good merchandise mix
D) a company's brand

Question

Quizplus · Accepted Answer

A company's brand is an intangible resource because it represents the reputation and perception of the company, which cannot be physically touched or quantified like physical assets.

Which of the Following Is the Best Example of an Intangible