A word, symbol, design, or any combination of these used to distinguish the source of goods or services is known in intellectual property law as a distinguishing guise.

Name: A word, symbol, design, or any combination of these used to distinguish the source of goods or services is known in intellectual property law as a distinguishing guise.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A distinguishing guise is not the correct term for this concept. The correct term is a trademark.

A Word, Symbol, Design, or Any Combination of These Used