Satisfaction is said to have an asymmetric impact on variables such as loyalty, profits, and word-of-mouth. What does this mean?

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The Answer is Regarding word of mouth, nearly all research studies have shown thatdissatisfied customers tell more people about their bad experiences with a company than satisfied customers with good experiences. Satisfaction is therefore said to have an asymmetric impact on variables, such as loyalty and profits. Also, Kumanr and Reinarts claim that the link between satisfaction and retention is asymmetric; i.e., dissatisfaction has a greater impact on retention than satisfaction.

Satisfaction Is Said to Have an Asymmetric Impact on Variables