Christensen (1997) views strategy in a similar way to Prahalad and Hamel in that competitive advantage comes from innovation. Christensen specifically refers to the role of
A) Disruptive technologies
B) Short product life cycles
C) Distinctive capabilities
D) Fuzzy logic

Question

Quizplus · Accepted Answer

Christensen is known for his theory of disruptive innovation, which emphasizes how disruptive technologies can create new markets and eventually disrupt existing ones, leading to competitive advantage.

Christensen (1997) Views Strategy in a Similar Way to Prahalad