A(n) _____ measures unconscious reactions to stimuli and are used to tap into attitudes that individuals may not admit to overtly.
A) reactive measure
B) implicit measure
C) self-report measure
D) prospective measure

Question

Quizplus · Accepted Answer

Implicit measures are designed to assess unconscious or automatic attitudes and reactions that individuals may not be willing or able to report directly.

A(n) _____ Measures Unconscious Reactions to Stimuli and Are Used