In contrast to an experimental research design, the unit of analysis in a content analysis is the behavior of participants rather than some written, visual, or spoken record.

Name: In contrast to an experimental research design, the unit of analysis in a content analysis is the behavior of participants rather than some written, visual, or spoken record.
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Quizplus · Accepted Answer

Content analysis focuses on analyzing written, visual, or spoken records, not the behavior of participants.

In Contrast to an Experimental Research Design, the Unit of Analysis