When animal rights groups use an "emotion pool" to capture an audience's emotions by featuring televised images of abused dogs and cats in cages, their approach is best described by which term?
A) social change
B) framing
C) new social movements theory
D) social control failure

Question

Quizplus · Accepted Answer

Framing refers to the way information is presented to influence the audience's perception and emotions. By using emotional images, animal rights groups are framing the issue to evoke sympathy and support.

When Animal Rights Groups Use an "Emotion Pool" to Capture