The importance of Noriaki Kano's classification is realizing that although _____ are relatively easy to determine through routine marketing research, special effort is required to elicit customer perceptions about _____.
A) dissatisfiers; satisfiers
B) delighters; exciters
C) satisfiers; dissatisfiers
D) delighters; satisfiers

Question

Quizplus · Accepted Answer

Satisfiers are relatively easy to determine through routine marketing research, while special effort is required to elicit customer perceptions about dissatisfiers.

The Importance of Noriaki Kano's Classification Is Realizing That Although