Channel richness is the:
A) number of messages a channel can carry at one time.
B) speed in which messages can be carried.
C) amount of information that can be transmitted during a communication episode.
D) number of channels available at any one time.
E) profitability potential of a proposed channel.

Question

Quizplus · Accepted Answer

Channel richness refers to the ability of a communication channel to convey information. It is not about the amount of messages or channels, nor about the speed or profitability potential of a channel. It is rather about how much information can be transmitted during a communication episode. Therefore, the best choice is C, "amount of information that can be transmitted during a communication episode."

Channel Richness Is The