In the absence of a market, the NPM seeks to ascertain customer preferences through
A) voting
B) surveys
C)performance appraisals
D)statistical inference

Question

Quizplus · Accepted Answer

Surveys are a direct method for gathering customer preferences in the absence of a market, allowing organizations to collect specific information about the needs, desires, and opinions of their target audience.

In the Absence of a Market, the NPM Seeks to Ascertain