A firm uses technology in an offensive manner when it employs a technology in a manner the same as competitors in order to gain a competitive advantage.

Name: A firm uses technology in an offensive manner when it employs a technology in a manner the same as competitors in order to gain a competitive advantage.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Using technology in the same manner as competitors is not offensive; it is defensive. Offensive use involves leveraging technology in innovative ways to gain an edge.

A Firm Uses Technology in an Offensive Manner When It